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Content wants to be free. Not necessarily free from payment, but certainly free from restrictions on where and how you can use it. People want to play their music, watch their videos, view their pictures...etc....on whatever device, or on however MANY of them, that they choose.
This is been the knock on iTunes. I know plenty of people who will not buy from itunes because of this.
I seems Steve is closer to this way of thinking than we thought.
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Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
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John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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James Clavell: Gai-Jin
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Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
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THOMAS L. FRIEDMAN: Longitudes and Attitudes : The World in the Age of Terrorism
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Anonymous: Imperial Hubris: Why the West is Losing the War on Terror
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